HOW TO SELL A HOUSE AT THIS DAY AND AGE. YOU HAVE TO READ BELOW !!!!Think about this!!!
While most agents do a good job
at the “usual stuff,” the “usual stuff” doesn’t interest today’s modern buyer.
While most of our competitors
are skipping the first 11 items in this list, we’re busy making sure your
property is exposed and presented to as many buyers as possible.
If it looks like we rely
heavily on web marketing, that’s because we do!
Why? 90% of buyers are
searching for property online....
And THEY’RE DEFINITELY GOING TO KNOW ABOUT YOURS....!
We’ll create a Sharp Website For Your
Property.
It will have a unique domain
name for your street address. And it will be syndicated to more than 20 major
property search portals like Trulia, Zillow, and Google Base.
We have PRO accounts with Zillow and Trulia and
many other online advertising sites to
give maximum exposure to our listings.
We’ll use the pictures of your property to
create a visually appealing video.
This video will be uploaded to
Youtube so that your property can be found on the very popular video sharing
site.
We’ll create a CraigsList ad for your
property and repost it on a weekly basis.
CraigsList is becoming an
increasingly popular for buyers searching for homes on the internet. Your
presence here will expose your property to hundreds, maybe thousands of
prospective purchasers.
We’ll create a Facebook ad for your property
and set it to be shown 50,000 times to local users of the world’s most popular
social networking site.
We’ll create a Twitter account for your
address and set it to "sell" your property to other Twitterers in
your area.
It’s really surprising that more agents
aren’t doing this. We’ll create a Google ad that shows up when people search
for keywords related to your neighborhood and area.
This way, as out of town people
search Google for real estate, your property will show up near the top of the
page.
VoicePad CurbCALL
Buyers can access the entire local inventory from any telephone.
VoicePad CurbCALL delivers property
information in high-quality sentence structure in both English and Spanish, by
simply entering the street number, or MLS ID, of the home in which they have an
interest. Unlike the wireless web or text messaging, CurbCALL
works on every phone.
VoicePad bundles additional options and sponsored services, such as a Monthly
Payment Calculator on each property to complete the Mobile Search experience. Customized content, in
both English and Spanish, is provided. This technology integration requires no
end-user training and provides a significant value for local home buyers.
Deliver the preferred consumer engagement technology of the future to your our marketing efforts
today!
Text Messaging Lead Capture. In Our Efforts
To Market and Sell Your Property, We’ll use Text Messaging Lead Capture
Wherever Possible.
This technique allows us to
capture Cell Numbers In Real Time so that we can do an effective job of
Converting Qualified Prospects To Appointments To See Your Property
Mobile Property Website Accessed By Text
Message.
By advertising the unique text code
and mobile website associated with your property on your Sale Sign, buyers who
are passing by will be able to instantly receive information on the property.
And we’ll be able to quickly follow up and present your property in its best
light by calling the prospect’s cell number.
QR Codes
The power of QR codes is
being wielded into real estate marketing and the potential is limitless.
We use the
latest mobile and tech trends to target today’s consumers. We place QR codes
for your property on different marketing products. This are some of the tools we use to capture
the tech savvy buyers.
QR codes are added to our business cards so that when our prospects scan the
code, they can automatically import our electronic business card into their mobile device, or visit our website via the URL
encryption.
Like a domain name or phone number, QR codes are also being added to our sign riders however,
prospects won’t have to type in a URL or dial a number to access the property
information. Upon scanning the code, prospects are automatically linked to our mobile site where thay can immediately view
photos and listing details.
QR codes are also well suited for editorial ads, online classifieds, postcards and mediums such
as billboards and transit benches. Prospects can remotely visit our website and instantly
request a report or service simply by scanning the code in our ad and connecting to our landing page via their
mobile device. QR codes are also being incorporated into our print classified ads as an alternate call to action.
The Phone!
This one’s a simple step that
most of our competitors never think to take. We’re going to call the 5 agents
who have participated in the most recent sales in your area. Chances are good
these agents might have other buyers looking in the neighborhood. It will be
our job to keep your property top-of-mind with area agents from other
companies.
The MLS Done Right.
When we post your property to
the local MLS system, we’ll make sure the description is engaging and that the
pictures present your property in its best light. This is a fundamental but
very important step that a lot of agents get wrong!
PROFFESIONAL PHOTOGRAPHY, PROFFESIONAL
GRAPHIC DESIGN Arrange for professional Hi resolution photography of your entire
property; Interior and exterior. Utilizing our in-house Graphic Design and
Marketing Department,
Our Company Database!
We’ll
make sure that everyone we know is familiar with your property. (And we know a
lot of people!)
·
Our Past
Clients
·
Our
Current Buyers (
We have many, we are REO Foreclosure Brokers and have many listings that
generate tons of buyers. We probably already have a buyer for your house)
·
Other
Agents We Know
·
Our
Facebook Fans
·
Our
Twitter Followers
·
Our sphere of influence
·
Mass mailings
Other area business owners and local residents in our database.
The Usual Stuff
·
Pricing
Your Property Right
·
Top quality pictures in all our listings
·
Our agents actually show the properties to the buyers
·
Staging
It To Sell
·
Open
Houses
·
Broker’s
Open Houses
·
Newspaper
Ads
·
Negotiating
On Your Behalf...
·
Internal MLS for our agents
INTERNATIONAL EXPOSURE
Your property info translated into 11 languages for use
on Immobel.com
INTERNATIONAL AND NATIONAL ADDS
When applicable, in National and International publications such as the
New York Times, Wall Street Journal, Financial Times (London), Square Meal
(London) and the International Herald Tribune, Ocean Drive Magazine, Loft
Magazine, New York Living, The Robb Report, Luxury Florida Homes, Florida
Estates Magazine, Miami Luxury Homes, Distinctive Homes, BOAT International and
Unique Homes.
REALTOR.com
!
Do you think being at the top is
important? Featured Homes™
Marketing SystemSM on the #1
real estate site,1
When it comes to selling homes for more
I can assure you it is. Featured Homes™,
on REALTOR.com®, gain more exposure by being prominently wrapped
around the listings on every page. This increased exposure translates into potentially greater demand for your home and help it
sell for more.
I am pleased to be one of
the few REALTORS® in Miami
utilizing the most powerful online real estate marketing program in America –
the Featured Homes™ Marketing SystemSM
on the #1
real estate site,1 REALTOR.com®. When potential
home buyers search for homes for sale, they will see your home prominently
displayed first, with a full color photo, on REALTOR.com®.
You can now benefit from this enhanced
presence on REALTOR.com®, where your home will stand out to millions
of individuals each month.1 Couple this with the fact that home
buyers and sellers spend more time searching for a home online on REALTOR.com® and it’s easy
to see the powerful impact my Featured Home™ spot can have for your home.
If
for some reason you decide to market your home with a REALTOR®, I want you to
know I leverage the power of the #1 website for real estate1, REALTOR.com®.
I have also purchased exclusive marketing
positions on REALTOR.com® which allow my listings to appear at the top while
potential home buyers are searching for homes in your area.
Super High Tech Contact and
Lead Management Systems
We use TigerLead
Solutions a highly predictable and efficient solution for generating,
capturing, and managing homebuyer leads. Our fully integrated service provides
the following:
- Your TigerLead pay-per-click advertising
campaign allows you to tap into the flow of buyers searching online in an
immediate and predictable fashion. TigerLead takes on the responsibility
of generating the thousands of keyword combinations for your territory and
managing the constantly changing bidding landscape to ensure you a steady
flow of quality leads.
- Your TigerLead "stealth site"
provides a phenomenal click-to-lead conversion rate and a sticky
experience that keepsbuyers coming back. Visitors
see exactly what they are getting and the landing pages served are
dynamically customized to match each visitor's original search engine
query terms. Home buyers are given everything they want and nothing they
don't, so they stay under our umbrella and off of our competitors'
sites until they're ready to buy. We built a
custom site with the data feed from our
MLS.
- The TigerLead back-end management system
completes the puzzle and allows us to
effectively nurture and manage our leads. At a glance and in real-time, we
can see every step a lead takes on our stealth
site. The system serves up a wealth of information; a robust set of tools
enables us and our team to
easily stay organized and focused on the most viable leads.
This are just some of the key
ways we leverage recent changes in home
buyer online behavior to get your home the maximum exposure it deserves when
you are ready to sell. I invite you to visit our
personal website at http://www.RennyPlusSeve.com to learn about our commitment to real estate marketing, or if you prefer, you
can call us at 786-486-7233.
We would be
delighted to meet with you in person to demonstrate how we can use our systems, expertise and marketing
resources to powerfully market your home.
Just call us now !!!!
786-486-7233.
Severiano
Fernandez
REO Broker and Foreclosure
Consultant.
Worldwide Select Group Inc.
12595 SW 137 Av Suite 110
Miami, FL 33186
Seve@RennyPlusSeve.com
www.RennyPlusSeve.com
Cel: 786-486-7233
Off: 305-378-9900
Fax: 305-378-9910
http://www.linkedin.com/in/severianofernandez
Summary Of Qualifications.
Severiano Fernandez and Renyel Rivero (Renny + Seve) are the
managing brokers of Worldwide Select Group, Inc.
WSG is a real estate consulting company with a tight team of sales agents that
provide support to the Renny Plus Seve Brand. Renny and Seve have each testified
in dozens of Foreclosure cases as expert witnesses in Civil Court Hearings.
They are well versed with the Foreclosure Process from the first default of
payment to the sale of the REO.
Their expertise is well recognized in the South Florida
area having been interviewed by several news stations and Newspapers. Together,
the companies have worked on over 300 Short Sales and/or REO’s that all require
helping the seller’s lender establish a perception of value through BPO’s and
dealing directly with lender’s negotiators.
Specialties
- Residential and commercial management disposition and valuation
of assets.
- Exponential marketing of assets in web 2.0, regular filters and online
advertising syndication.
Experience
Real Estate industry
Ratios, Numbers and Skills:
* Two REO Brokers with over 19 years combined experience, and a team of REO
specialist at your disposal
* Average 19 Days On Market
* Our list-price to sales-price ratio is almost 100 percent
* We market more REO listings than any other company in South FL ( we can prove
it)
* At least 300 buyers a month with ingenious internet marketing
* Tech freaks, we have and use the best tools in the industry
* Clients are relieved because we’ve already anticipated the issue
* We make promises with conviction because we know we’ll do it
Our Team:
* Team of 15 buyer agents
*
In House Graphic Arts Team and Social Media Experts
* Full time accountant for reimbursements
* Experienced Transaction Coordinator
* Field Services team
* Time tested and quality proof contractors
* Tend to clients in English, Spanish, Portuguese, French, Arab, Hebrew
* We under promise and over deliver
Experience/ Qualifications:
* Real Estate and Mortgage Broker in the State of Florida
* REOtrans certified and RESnet certified, Certified REO Specialist, Certified
Short Sale Specialist, Advanced Commercial REO Valuations Certified, Attend
REOMAC, Five Star, NAR, and FAR Conferences.
* Testified in over 130 Court Hearings on matters related to the Foreclosure
process and sale of homes
* Preferred S. Fl Broker for Bank of America also work with, IAS Integrated
Asset Services, Nationwide REO Broker, First American REO Servicing, Freddie
Mac, Fannie Mae and others.
Recommendations For Severiano J.
“Severiano has great business ethics and take personal attention to detail
on all deal negotiations.” January 26, 2010
Mirtha Almanzar, Owner, Valezar & Associates
“Severiano Fernandez just does it the
right way! During the most challenging time period in Real Estate, Severiano
has stayed true to his mantra. If you conduct good business, you will be
rewarded, even during the most strenuous time. Not only has Severiano continued
to build his company while most folded, he has aligned himself with major
financial institutions like Bank of America, and in turn, has been able to
market himself as the "go to" realtor in his community.
Severiano has not only shown a
propensity to not only thrive in this market, but has been able to take the
lead on many initiatives that other's were not able to fully grasp until their
opportunities had slipped away. A perfect example would be Bank of America's
REO Program. Initially, shunned by most, Severiano and I sat down towards the
end of 2007 and discussed how we would be able to work together to do our part
in revitalizing our communities through multiple 1st time home buyer program.
Needless to say, not only is Severiano and Worldwide Select Group in the Top 3
of REO realtor's in Florida for Bank of America, but more importantly, is the
sole reason why I have moved up in Bank of America as well.
I can't say enough on the effect
Severiano has had on my career and most importantly the impact that he has had
on his community. Severiano epitomizes the meaning of a Great Business Partner
and for that I am forever grateful. John Loyacono Vice President, Sales
Manager, Bank of America Home Loans.” May 27, 2010
John Loyacono, VP Retail Sales Manager,
Bank of America Home Loans
“Seve is a wonderful person to work
with, he is very knowledgeable.” July 30, 2010
Paola Arrue, Escrow Officer, First
American
“I have known Mr. Fernandez for over
20 years and he is a man of integrity and principles. “
If you need a real estate agent Mr. Fernandez is who you want on your team. He
will be there for you working diligently on your side from beginning until the
end. Unlike most agents, Mr. Fernandez will take your phone calls and will
follow up quickly in the event that he cannot pick up the phone.
I would highly recommend Severanio Fernandez.” May 27, 2010 Top qualities: Personable, Creative
Martin Bermudez, Hired Severiano J. as a Real
Estate Agent in 2009, and hired Severiano J. more than once
“Severiano, It was a pleasure working
with you. Thank you for your quick response & attentive service.
Look forward to working with you again in the future. Best Wishes, Alex” May 27, 2010
Alex Anzardo, Broker, Landmark Realty
Service
“At the high end of the spectrum of
the real estate world, choosing the wrong broker can have regrettable
consequences. I have been involved in many big ticket real estate transactions
in my professional life and I cannot recall another broker with the same high
level of dedication, knowledge, professionalism and attention to detail that
Severiano brings to the table. All of this while displaying his trademark
friendly demeanor and personal touch while maintaining sight of the goals at
hand. It is my privilege and pleasure to recommend Seve Fernandez for any real
estate transaction where nothing but the best brokerage services are required.
Victor Lugo
CEO, Borealis Development Group, Inc.” December 2, 2009
Victor Lugo, CEO, Borealis Development
Group, Inc.
“Seve is a very professional and
correct person to deal with. It's always a pleasure to do business with him.” December 1, 2009
Michiel Van Kets, SEO expert, Luminous
Company
“Severiano is an experienced Realtor,
who knows how to get things done in a timely manner-he was knowledgeable,
professional and helpful in the transaction we both did together recently- he
took care of whatever was needed to be done from his side which helped to make
the closing less stressful for all involved- it was a pleasure working with him
on the deal, hopefully we will have another deal together soon-” November 25, 2009
Pauline Carter, Broker/Owner, PC Real
Estate Group
“I worked with Severiano on many real
estate transactions and feel that he is a true professional.” November
25, 2009
Rosemary Casey, Escrow Officer, First
American Title
“I enjoyed working collaboratively
with Severiano. he is very efficient and dependable. I look forward to working
with him once again in the future.” November 25, 2009
Denisse Uyema, Title Processor, Absolute
Title & Escrow, Inc.
“Seve is very helpful, dependable and
great attitude towards his clients.” November 25, 2009
Evelyn Perez,
hired Severiano J. as a realtor in 2008
Our Marketing Plan To Sell Your House
All we ask from you is to consider us first if you decide to hire a real estate professional to sale your home. We really go the extra mile for you, and we have the experience. Service is Award Winning First Class! After all, why pay more and get so much less! Upon receipt of your listing, Renny + Seve and their team will put together a strategic marketing plan which may, include but is not limited to, the following: HOW WE KEEP YOU INFORMED
- YOUR OWN WEBSITE You will be assigned a user name and password to have online access to updated reports detailing the marketing, showings, advertising and prospect feedback of your property.
- PHONE, FAX, EMAIL We will contact you personally AT LEAST once per week until your home is SOLD. If you don't want email, then it will be a phone call, it's your choice.
- UPDATES Keep you regularly updated with regards to inquiries, showings, advertising and overall activity, in not only your property, but the property market in general.
HOW WE MARKET YOUR HOME
- MLS Place your property on the Multiple Listing Service (MLS) servicing over 90,000 agents of Miami-Dade and Broward counties. Giving your property mayor exposure to all real estate agents in south Florida.
- INTERNET We ensured optimal exposure on the Internet by premium positioning on all the top search engines and websites, maximizing exposure for our listings in GOOGLE, MSN, ALTAVISTA, YAHOO, NETSCAPE, ASK JEVES. It will also be placed in the following websites and our own award winning www.RennyplusSeve.com and other sites like MiamiDadeRealtors.com, Homes.com, Fl.Living.net, Herald.com/homehunter, Yahoo.com, MicasaMicasa.com, Majestic Properties.com, Realtor.com , Worldproperties.com South Florida Virtual Tours.com, World Luxury Estate.com, Homeseekers.com !
- INTERNATIONAL EXPOSURE Translated into 11 languages for use on Immobel.com
- PROFFESIONALPHOTOGRAPHY, PROFFESIONAL GRAPHIC DESIGN Arrange for professional hi resolution photography of your entire property; Interior and exterior. Utilizing our in-house Graphic Design and Marketing Department, a professionally written, full-color Postcard or Brochure will be manufactured within 5 days to be distributed to specific targeted clientele.
- E-MAIL Electronic Brochure to our past clients, VIP buyers and 8900 exclusive active realtors interested in the area, style and price range of your property.
- PRESS RELEASE Regarding your property will be prepared for distribution to local and metropolitan media if warranted
- DIRECT MAIL Property Postcard or Brochure to neighbors and local residents along with the surrounding members of the community.
- CLASSIFIED ADDS LOCALLY Photo display ads in local media such as the Miami Herald, El Nuevo Herald, Home Trader Magazine, Sun Sentinel, Business Monday, New Times, and additional exposure in the Miami Herald and Sun Sentinel's Sunday Real Estate section.
- INTERNATIONAL AND NATIONAL ADDS When applicable, in National and International publications such as the New York Times, Wall Street Journal, Financial Times (London), Square Meal (London) and the International Herald Tribune, Ocean Drive Magazine, Loft Magazine, New York Living, The Robb Report, Luxury Florida Homes, Florida Estates Magazine, Miami Luxury Homes, Distinctive Homes, BOAT International and Unique Homes.
- SPECIAL ADDS Place a property ad for your property, when applicable, in the DuPont Registry. Available for sale in all 50 states and worldwide, with an approximate circulation of 110,000 including Fortune 500 Executives, Forbes 400 Executives, Celebrities, Athletes and Airline Shuttle Programs.
- VIRTUAL TOURS OBEO TOURS ARE BETTER!. Prepare a professionally filmed and narrated VHS video, DVD and/or web tour that can be viewed on-line within 72 hours of listing. Our buyers can even measure their furniture and fall in love with your house before they actually see it.
- OPEN HOUSE Hold a catered 'Broker Open House' or Cocktail Reception. Cater regular open houses to the general public.
